Search Engine Optimization (SEO) is all about making your website more visible on search engines like Google. Think of it as tuning up your site so that it appears higher up in search results when people look for products or services like yours. This involves using the right keywords in your content, ensuring your site loads quickly, and getting other websites to link to yours. By improving these aspects, your site attracts more visitors naturally, which can lead to more sales and engagement. SEO is an ongoing process, but the payoff is significant as it helps bring in steady, organic traffic without paying for ads.